It doesn’t matter what your business, or the vertical you’re in. If you’re not on social it’s almost like opening a telephone directory to look up the number of the closest fast food outlet and not understanding why there are none.
Stats show that 84% of B2B marketers use social media in some form and that social media marketing has a 100% higher lead-to-close rate than outbound marketing.
Some people still believe they are exempt, but forget even if they don’t need it to generate sales, their customers will need it to share their voice.
So if you’re still wondering if you need it – then yes, yes you do!!
Here are 10 reasons why:
Relationship building
Adding engaging content can generate responses from fans that might help you to convert them to customers.
Increased brand awareness
Social Media is one of the cheapest methods to syndicate content and enables your brand to gain visibility. Asking customers, fans, colleagues and friends to interact with your content will build your reputation as a business.
Boost your site’s SEO
Search engine crawlers know which pages earn consistent traffic and which ones are just floating out there. Search engine optimization is important in order to gain higher rankings on Google and creating more traffic to your website.
More inbound traffic
Getting customers other than your normal customers to browse your site, you’ll have to add social media to your marketing strategy to assist in driving this type of traffic. Every social media profile you create, adds to your marketing mix.
Your competitors are doing it
Did you know that 91% of brands are using more than one social media platform? They might be having a conversation right now with one of your potential customers as they got their first… If they are not on social yet, you better make sure you are first so they can play catch up instead of the other way round.
Thought leadership
Adding content that is well thought out and planned, could potentially add value to your customers and makes you an industry leader in the field. Aligning a social media campaign with other marketing initiatives will produce greater results.
Cost-effective
Social media is a relatively cheap way of gaining loads of reach with a high conversion rate and increased ROI as input is low.
Gain marketplace insights
Detailed analytics are available that will produce a clear understanding of the type of customer persona’s that are interested in your brand.
Increase customer service levels
You are able to create customers for life by responding to customer queries / complaints or compliments immediately.
Social media ads allow for targeting and retargeting
Social media allows for highly customizable targeting which increases the effectiveness of the ad, as well as the conversion rate. Users are more receptive and open, to hear what you have to say.
